Thursday 19 August 2010

Its coming! The new economic world order

2010 is marking a turnaround in the world economic power. Finally, all the stories we have been hearing for years about the BRICs (Brasil, Russia, India and China), which we were sort of sceptic about, are becoming a reality, and this year will see two of them climbing in the top ten world ranking. See graphic.





China's GDP has surpassed Japan's in the second quarter of 2010, which had happened before in 2008, but this year looks like it will definitely consolidate China as the second world economy, after surpassing the UK in 2005 and Germany in 2007.
On the other hand, Brazil which has showed an enviable resilience during the last economic crisis, has surpassed beaten Spain as the eight world economy.
India and Russia are now following Brazil's path, and quite surely we will see them in the top ten very soon.
Old Europe sadly seems to be fading away in this new world order, which makes it more important now than ever to advance in the EU development to be able to compete in the new world order.
On the other hand, the economic development of the BRICs will enrich the offer to consumers with new goods and services which we would only dream of a few years ago, who knows... sophisticated and colourful dresses of a chinese version of ZARA, or new Samba beats high on the charts instead of Lady Gaga?